Amaranth Market Size, Share, Growth, and Industry Analysis, By Type (Amaranth Seed, Amaranth Oil, Amaranth Leaf, Amaranth Flour), By Application (Food & Beverages, Personal Care, Pharmaceuticals, Others), Regional Insights and Forecast to 2035

Amaranth Market Overview

The global Amaranth Market size estimated at USD 8085.53 million in 2026 and is projected to reach USD 30984.82 million by 2035, growing at a CAGR of 16.1% from 2026 to 2035.

The global amaranth market is expanding due to increasing demand for gluten-free grains, high-protein plant ingredients, and organic food products. Amaranth contains nearly 14% protein, 7% dietary fiber, and high concentrations of calcium, magnesium, and iron, making it attractive in nutrition-focused industries. More than 63% of health-conscious consumers in urban markets prefer ancient grains in packaged foods, while over 48% of vegan product launches now include plant-based grains such as amaranth. Food manufacturers increased the use of amaranth flour by 31% during 2024 because of its functional properties in bakery products. Organic cultivation of amaranth expanded by 22% globally, especially in Latin America and Asia-Pacific, where export-oriented farming increased substantially.

The United States amaranth market is witnessing strong growth due to rising demand for clean-label snacks, functional foods, and plant-based nutrition. Nearly 41% of American consumers purchased ancient grain products during 2024, while gluten-free product consumption increased by 28%. The U.S. imports more than 18% of its amaranth supply from Latin American countries to meet domestic food manufacturing demand. Around 37% of organic cereal brands in the country introduced amaranth-based ingredients into breakfast products and protein bars. Health-focused retail chains expanded shelf space for amaranth products by 26%, while demand for high-protein grains among fitness consumers increased by 33% during 2024.

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Key Findings

• Key Market Driver: Rising health awareness increased consumer preference for high-protein grains by 46%, while gluten-free food demand expanded by 39%, supporting strong adoption of amaranth-based food products across retail and packaged food industries.
• Major Market Restraint: Limited large-scale cultivation affected nearly 34% of global supply chains, while price fluctuations impacted 29% of food manufacturers using amaranth ingredients in bakery and nutritional applications.
• Emerging Trends: Organic amaranth consumption increased by 42%, while plant-based product launches using ancient grains expanded by 36%, especially in nutritional snacks, cereals, and dairy alternatives.
• Regional Leadership: North America accounted for nearly 38% of processed amaranth consumption, while Asia-Pacific represented 32% of cultivation growth due to expanding organic farming initiatives.
• Competitive Landscape: Around 44% of leading manufacturers focused on organic certifications, while 31% increased investments in cold-pressed amaranth oil and high-protein flour production technologies.
• Market Segmentation: Food and beverage applications represented approximately 57% of total market demand, while amaranth flour accounted for nearly 35% of product utilization worldwide.
• Recent Development: During 2024, over 27% of manufacturers introduced fortified amaranth products, while organic amaranth seed exports from South America increased by 24%.

Amaranth Market Latest Trends

The amaranth market is experiencing substantial transformation due to rising demand for nutrient-rich grains and sustainable agricultural products. More than 52% of consumers purchasing healthy food products now prefer ancient grains because of their protein and mineral content. Amaranth flour usage in bakery products increased by 33% during 2024, especially in gluten-free bread and high-fiber snack production. Functional beverage manufacturers also expanded the use of amaranth extracts by 21% due to increased demand for plant-based nutritional drinks.

Organic farming trends continue influencing market expansion. Approximately 47% of amaranth cultivation in Latin America shifted toward organic farming methods during 2024. Export volumes from Peru and Mexico increased by 26%, primarily driven by demand from North America and Europe. The personal care industry is another emerging consumer segment, with nearly 18% growth in the use of amaranth oil in natural skincare products because of its squalene content and antioxidant properties.

Amaranth Market Dynamics

DRIVER

"Rising demand for gluten-free and protein-rich food products"

The increasing prevalence of gluten intolerance and health-conscious eating habits is a major growth factor for the amaranth market. Nearly 36% of consumers worldwide actively seek gluten-free products, while protein-enriched food consumption increased by 41% during 2024. Amaranth contains essential amino acids such as lysine, which is absent in several traditional cereals, making it highly preferred in nutritional food formulations. Food manufacturers increased incorporation of amaranth flour into cereal bars and breakfast products by 32%. In North America, more than 44% of organic food buyers purchased ancient grain products at least once monthly. The vegan food industry also supported market growth, as plant-based product launches containing amaranth expanded by 28% globally. Fitness-oriented consumers contributed to rising demand for high-protein grains, especially among individuals aged between 20 and 40 years.

RESTRAINT

"Limited cultivation scale and unstable supply chain"

Despite increasing demand, the market faces supply constraints because commercial cultivation remains concentrated in limited regions. More than 61% of global amaranth production is controlled by a few Latin American and Asian countries, creating supply imbalance risks. Climate-sensitive farming practices affected nearly 23% of annual crop output during 2024. Farmers also face lower mechanization rates compared to wheat and corn cultivation, reducing productivity levels. Transportation costs for organic grains increased by 19%, directly affecting export pricing and food manufacturing expenses. In addition, nearly 27% of small-scale producers lack access to modern storage facilities, leading to post-harvest losses. Limited consumer awareness in developing economies also slowed adoption rates in mainstream retail channels.

OPPORTUNITY

"Expansion in functional foods and nutraceutical industries"

The growing functional food and nutraceutical industries are creating major opportunities for amaranth producers. Nearly 49% of consumers now prefer foods with added nutritional benefits, including high protein, antioxidants, and dietary fiber. Amaranth-based supplements witnessed a 24% increase in demand due to rising awareness regarding heart health and digestive wellness. The pharmaceutical sector also expanded research into amaranth extracts because of bioactive compounds and anti-inflammatory properties. More than 18% of new dietary supplement launches during 2024 included ancient grain ingredients. Asia-Pacific markets are witnessing rapid expansion in fortified foods, with health-focused snack consumption increasing by 34%. Food processing companies are investing in advanced milling technologies to improve texture and shelf life of amaranth flour products.

CHALLENGE

"High product pricing and competition from alternative grains"

Amaranth products remain more expensive than traditional grains such as oats, rice, and quinoa in several regions. Retail prices of organic amaranth flour were approximately 26% higher than standard wheat flour during 2024. Competition from quinoa and chia seeds intensified, as these products already possess strong consumer recognition and retail penetration. Nearly 31% of consumers in emerging markets consider premium pricing a barrier to frequent purchases. Inconsistent product quality among regional suppliers also impacts food processing efficiency. Furthermore, regulatory compliance for organic certification increased operational costs for nearly 22% of manufacturers. Limited large-scale processing infrastructure in developing countries continues restricting production scalability and export competitiveness.

Amaranth Market Segmentation

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By Type

Amaranth Seed: Amaranth seed remains one of the most consumed product forms, accounting for nearly 33% of total market demand during 2024. The seeds contain approximately 14% protein and 7% fiber, supporting increasing use in cereals, snacks, and nutritional mixes. Consumer demand for minimally processed foods increased by 29%, directly benefiting amaranth seed sales in retail channels. More than 41% of packaged ancient grain products launched in North America included whole amaranth seeds. Latin America continues leading production, contributing nearly 48% of export supply. Organic seed cultivation expanded by 24% during 2024 due to higher consumer preference for pesticide-free grains. Food manufacturers also increased seed inclusion in protein bars and breakfast bowls by 31%.

Amaranth Oil: Amaranth oil accounted for approximately 16% of the market due to increasing applications in cosmetics and nutritional supplements. The oil contains nearly 8% squalene concentration, making it valuable in anti-aging skincare products. Personal care manufacturers increased use of amaranth oil by 22% during 2024. Europe represented around 37% of global cosmetic-grade amaranth oil consumption because of rising demand for natural ingredients. Nutritional supplement producers also expanded amaranth oil capsule production by 19%. Organic oil extraction facilities increased by 17% globally to support clean-label product demand. Cold-pressed extraction methods gained popularity, accounting for nearly 46% of total premium oil production.

Amaranth Leaf: Amaranth leaf contributes nearly 18% of market utilization and is highly consumed in Asian and African regions due to its vitamin and mineral content. The leaves contain significant levels of calcium, potassium, and iron, supporting increasing demand in functional vegetables. Consumption of leafy amaranth products increased by 27% during 2024, particularly in urban markets focused on healthy diets. Asia-Pacific accounted for approximately 43% of total amaranth leaf production. Packaged frozen leaf products expanded by 16% in supermarket chains. Restaurants and food service operators also increased menu inclusion of amaranth leaves by 14% due to rising vegetarian food preferences.

Amaranth Flour: Amaranth flour dominated processed product demand with approximately 35% market share during 2024. Gluten-free bakery applications increased by 33%, making flour one of the fastest-growing segments. Nearly 52% of health-oriented bakery brands introduced amaranth flour blends into bread and snack production. North America represented around 39% of processed flour consumption because of increasing demand for functional baked goods. High protein concentration and improved amino acid profile supported growing adoption in sports nutrition products. Online retail sales of amaranth flour increased by 36% during 2024. Manufacturers also improved milling technologies, increasing flour shelf stability by 21%.

By Application

Food & Beverages: Food and beverages represented nearly 57% of total amaranth market demand during 2024. Bakery products, breakfast cereals, protein bars, and plant-based beverages remain major consumption categories. Gluten-free product consumption increased by 38%, while ancient grain snack demand expanded by 29%. More than 46% of organic food manufacturers incorporated amaranth ingredients into new product formulations. North America and Europe together accounted for approximately 61% of processed food applications. Consumer preference for high-protein grains increased significantly among younger populations, particularly fitness-conscious individuals. Ready-to-eat cereal products containing amaranth expanded by 24% globally during 2024.

Personal Care: Personal care applications contributed around 18% of total market consumption due to increasing use of amaranth oil in skincare and haircare products. Cosmetic manufacturers increased demand for natural oils by 31%, supporting wider adoption of amaranth-based ingredients. Europe represented nearly 37% of global cosmetic application demand. Anti-aging cream formulations containing amaranth extracts increased by 21% during 2024. Organic beauty products incorporating ancient grain oils expanded by 26%, especially in premium skincare categories. The clean beauty movement significantly supported product penetration among younger consumers seeking plant-based cosmetic solutions.

Pharmaceuticals: Pharmaceutical applications accounted for approximately 14% of market demand due to growing interest in nutraceutical and wellness products. Amaranth contains bioactive compounds and antioxidants that support cardiovascular and digestive health formulations. Demand for plant-based supplements increased by 28% globally during 2024. More than 17% of new herbal supplement launches incorporated ancient grain extracts. North America represented nearly 34% of pharmaceutical-grade amaranth utilization. Capsule and powder supplement formats expanded by 23% due to rising consumer awareness regarding preventive healthcare and natural ingredients.

Others: Other applications, including animal feed and agricultural products, contributed approximately 11% of market utilization. Livestock feed producers increased incorporation of amaranth ingredients by 15% due to high protein levels. Sustainable farming initiatives also expanded the use of amaranth in soil management and crop rotation systems. Latin America represented around 39% of alternative application demand. Research institutions increased studies on industrial applications of amaranth proteins by 18% during 2024. Specialty pet food manufacturers also introduced nutrient-rich formulations containing amaranth extracts.

Amaranth Market Regional Outlook

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North America

North America accounted for approximately 38% of the global amaranth market during 2024 due to strong demand for gluten-free foods and functional nutrition products. The United States represented nearly 81% of regional consumption because of increasing consumer preference for ancient grains and organic products. More than 46% of health-conscious consumers purchased high-protein grain products at least once every month. Retail sales of amaranth flour increased by 34%, especially through online grocery platforms and natural food stores.

The bakery sector remains the largest application segment in North America, contributing nearly 41% of regional demand. Gluten-free bread, cereals, and snack bars containing amaranth expanded significantly as protein-rich foods gained popularity. Approximately 29% of new plant-based product launches included ancient grain ingredients during 2024. Organic-certified amaranth products represented nearly 44% of retail shelf offerings in premium supermarkets. Canada also experienced notable growth in organic grain consumption, with amaranth imports increasing by 18%. Nutritional supplement manufacturers in the region expanded production of amaranth-based powders and capsules by 21%. The personal care sector witnessed rising demand for amaranth oil due to increasing preference for natural skincare ingredients. Food processing companies continued investing in advanced grain processing technologies to improve product texture and shelf life.

Europe

Europe represented approximately 27% of the global amaranth market during 2024, driven by rising demand for organic foods and natural cosmetic ingredients. Germany, France, and the United Kingdom accounted for nearly 62% of regional consumption. Organic food purchases increased by 31% across the region, while demand for gluten-free bakery products expanded by 28%. European consumers increasingly preferred plant-based nutrition products containing ancient grains. The cosmetics industry played a significant role in market growth, particularly in Germany and France, where demand for amaranth oil-based skincare products increased by 24%. More than 36% of premium beauty brands introduced natural formulations containing plant-derived oils during 2024. Cold-pressed amaranth oil gained popularity because of its antioxidant and squalene content.

Food manufacturers across Europe increased the use of amaranth flour in breakfast cereals, protein snacks, and bakery applications by 26%. Organic farming initiatives also supported regional imports of certified amaranth products from Latin America. Nearly 42% of consumers purchasing vegan foods preferred products with high-protein grains. E-commerce distribution channels expanded rapidly, contributing to 33% growth in online sales of amaranth-based products during 2024.

Asia-Pacific

Asia-Pacific accounted for nearly 32% of global amaranth market activity during 2024 and remains one of the fastest-growing cultivation and consumption regions. India, China, and Australia represented approximately 67% of regional production and demand. Traditional dietary use of amaranth leaves and seeds supported steady consumption growth, while urban demand for functional foods increased by 35%.

India emerged as a major cultivation hub, contributing nearly 28% of regional amaranth production. Organic farming initiatives expanded cultivation acreage by 22% during 2024. Demand for high-protein grains among younger consumers increased significantly due to rising awareness regarding fitness and preventive health. Processed snack products containing amaranth expanded by 24% in metropolitan retail chains. China experienced increasing use of amaranth in health beverages and dietary supplements, with nutraceutical applications rising by 19%. Japan and South Korea also expanded imports of gluten-free grains for premium bakery products. Personal care applications gained momentum across Asia-Pacific, where natural skincare product demand increased by 27%. Regional governments promoted sustainable agriculture initiatives supporting ancient grain cultivation and export competitiveness.

Middle East & Africa

The Middle East & Africa represented approximately 9% of global amaranth market demand during 2024. Urbanization and rising health awareness contributed to increasing consumption of nutrient-rich grains and functional foods. South Africa accounted for nearly 31% of regional market activity due to expanding retail availability of organic grain products. Demand for gluten-free foods increased by 18% across urban consumer groups.

Traditional consumption of leafy amaranth remained strong in African countries, where the crop is valued for its nutritional properties and drought-resistant cultivation characteristics. Local farming initiatives increased amaranth production by 21% during 2024. Governments and agricultural organizations promoted cultivation programs to improve food security and sustainable farming practices. Middle Eastern countries experienced growing demand for imported organic grains, particularly in premium supermarkets and health food stores. The UAE and Saudi Arabia together represented approximately 44% of regional processed product imports. Nutritional supplement sales containing ancient grain ingredients increased by 16%. Food service operators also expanded menu offerings featuring high-protein grains due to rising consumer interest in healthy dining options.

List of Top Amaranth Companies

• Dk Mass S.R.O
• RusOliva Pvt. Ltd
• Amaranth Nord
• Spol S.R.O
• Flaveko Trade Spol
• Nu-World Foods
• Amaranth Bio Company.
• AMR Amaranth A.S.
• Flavex Naturextracte Gmbh
• Proderna Biotech Pvt. Ltd.
• Irel Nans Products Pvt Ltd

Top Two Companies by Market Share

• RusOliva Pvt. Ltd held approximately 14% share in processed amaranth ingredient supply during 2024, supported by expanding organic grain exports and increased flour production capacity.
• Flavex Naturextracte Gmbh accounted for nearly 11% share in specialty amaranth oil and natural extract applications, driven by strong penetration in European cosmetic industries.

Investment Analysis and Opportunities

Investments in the amaranth market increased substantially during 2024 due to rising global demand for ancient grains and plant-based nutrition products. Organic farming investments expanded by 27%, especially across Latin America and Asia-Pacific regions. Food manufacturers increased spending on gluten-free product lines by 31%, creating strong demand for amaranth flour and seed processing facilities. More than 42% of organic food startups focused on high-protein grain products, supporting market expansion.

Cold-pressed oil extraction facilities also received significant investment because demand for natural cosmetic ingredients increased by 24%. European skincare manufacturers expanded sourcing partnerships with organic amaranth producers to secure stable raw material supply. Governments in India and Peru promoted sustainable grain farming initiatives, increasing cultivation support programs by 19%. E-commerce platforms created new growth opportunities, with online sales of ancient grain products increasing by 38% during 2024. Functional beverage manufacturers invested heavily in nutrient-rich ingredients, expanding amaranth usage in plant-based drinks and protein formulations. Private-label food brands also increased investment in clean-label snacks and breakfast products containing amaranth. Research institutions continued studying amaranth proteins and bioactive compounds for nutraceutical and pharmaceutical applications.

New Product Development

New product development activities in the amaranth market accelerated during 2024 due to growing consumer demand for high-protein and gluten-free products. More than 34% of ancient grain product launches included amaranth flour or seeds in bakery, cereal, and snack formulations. Functional breakfast products containing amaranth expanded by 28%, especially in protein-rich granola and cereal bars.

Manufacturers introduced innovative gluten-free pasta and plant-based beverage products containing amaranth proteins. The dairy alternative sector increased use of amaranth extracts by 19% in nutritional beverages and vegan smoothies. Food technology companies improved milling processes, increasing flour texture consistency by 22%. Organic-certified product launches also expanded significantly in North America and Europe. The cosmetic industry developed new skincare products using cold-pressed amaranth oil because of its antioxidant and squalene properties. Natural anti-aging creams containing amaranth extracts increased by 23% during 2024. Supplement manufacturers launched new capsule and powdered formulations targeting digestive health and sports nutrition consumers. Packaging innovations also improved product shelf life and moisture resistance, supporting international retail distribution growth.

Five Recent Developments (2023-2025)

• In 2023, RusOliva Pvt. Ltd increased organic amaranth cultivation partnerships by 26% to strengthen export supply capacity for North American food manufacturers.
• In 2024, Flavex Naturextracte Gmbh expanded cold-pressed amaranth oil production by 18% to meet rising European cosmetic industry demand.
• During 2024, Nu-World Foods launched high-protein amaranth cereal products, increasing regional retail distribution coverage by 21%.
• In 2025, Proderna Biotech Pvt. Ltd. introduced fortified amaranth flour blends targeting gluten-free bakery manufacturers, improving production output by 17%.
• In 2025, Amaranth Bio Company. expanded export operations by 24% following increased demand for organic amaranth seeds across Europe and the United States.

Report Coverage of Amaranth Market

The amaranth market report provides comprehensive analysis of production trends, consumption patterns, product innovation, and regional demand dynamics across major global markets. The report evaluates product categories including amaranth seed, oil, leaf, and flour, covering nearly 95% of commercial applications worldwide. Food and beverage applications represented approximately 57% of analyzed market demand, while personal care and pharmaceutical sectors accounted for significant growth opportunities.

Regional analysis includes North America, Europe, Asia-Pacific, and Middle East & Africa, highlighting cultivation trends, import-export activities, and consumer behavior patterns. The report examines organic farming developments, which increased by nearly 22% globally during 2024. Market analysis also covers gluten-free food trends, where consumer preference increased by 38% worldwide. The competitive landscape section profiles major manufacturers, production capabilities, and expansion strategies. The report additionally evaluates investment activities in processing technologies, cold-pressed oil extraction, and functional food innovation. E-commerce distribution trends, sustainability initiatives, and clean-label product developments are also included. Furthermore, the report examines emerging opportunities in nutraceuticals, sports nutrition, and plant-based cosmetic formulations supported by increasing global demand for ancient grains.