Global Contextual Advertising Market Size, Status and Forecast 2020-2026

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
Market Analysis and Insights: Global Contextual Advertising Market
In 2019, the global Contextual Advertising market size was US$ 118080 million and it is expected to reach US$ 241810 million by the end of 2026, with a CAGR of 10.7% during 2021-2026.
Global Contextual Advertising Scope and Market Size
Contextual Advertising market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Contextual Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.

Segment by Type, the Contextual Advertising market is segmented into Activity-based Advertising, Location-based Advertising, Others, etc.

Segment by Application, the Contextual Advertising market is segmented into Consumer Goods, Retail, and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel, Transportation, and Automobile, Healthcare, Academia and Government, Others, etc.
Regional and Country-level Analysis
The Contextual Advertising market is analysed and market size information is provided by regions (countries).
The key regions covered in the Contextual Advertising market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Contextual Advertising Market Share Analysis
Contextual Advertising market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Contextual Advertising business, the date to enter into the Contextual Advertising market, Contextual Advertising product introduction, recent developments, etc.
The major vendors include Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media, etc.

This report focuses on the global Contextual Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Contextual Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media

Market segment by Type, the product can be split into

Activity-based Advertising
Location-based Advertising
Others

Market segment by Application, split into

Consumer Goods, Retail, and Restaurants
Telecom and IT
Banking, Financial Services, and Insurance (BFSI)
Media and Entertainment
Travel, Transportation, and Automobile
Healthcare
Academia and Government
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Contextual Advertising status, future forecast, growth opportunity, key market and key players.
To present the Contextual Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Contextual Advertising are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.