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Global Advertising Market Research Report 2021 - Impact of COVID-19 on the Market

SKU ID : Maia-19311649 | Publishing Date : 12-Oct-2021 | No. of pages : 122

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
The Advertising market revenue was xx Million USD in 2016, grew to xx Million USD in 2021, and will reach xx Million USD in 2026, with a CAGR of xx during 2021-2026.

Considering the influence of COVID-19 on the global Advertising market, this report analyzed the impact from both global and regional perspectives. From production end to consumption end in regions such as North America, Europe, China, and Japan, the report put emphasis on analysis of market under COVID-19 and corresponding response policy in different regions.

This report also analyzes the strategies for different companies to deal with the impact of COVID-19 in detail to seek a path to recovery.

Under COVID-19 Outbreak, how the Advertising Industry will develop is also analyzed in detail in Chapter 1.8 of this report.

Major Players in Advertising market are:
Guangdong Guangzhou Daily Media Co., Ltd
Spearhead Integrated Marketing
China Television Media
Communication Group
Hunan TV and Broadcast Intermediary Co., Ltd
IPG
Shanghai Xinhua Media Co., Ltd
Omnicom Group
PublicisGroupe
Yinlimedia
WPP
SiMei Media
Chengdu B-ray Media Co., Ltd
Havas SA
Dentsu Inc
Guangdong Advertising Co., Ltd
AVIC Culture Co., Ltd
Focus Media Group
Bluefocus Communication Group Co., Ltd
Beijing Bashi Media Co., Ltd
Dahe Group

Most important types of Advertising products covered in this report are:
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others

Most widely used downstream fields of Advertising market covered in this report are:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Major Region

s or countries covered in this report:
North America
Europe
China
Japan
Middle East and Africa
South America
India
South Korea
Southeast Asia
Others

In Chapter 3.4, the report provides analysis of the reasons behind price fluctuations.

In chapters 5, 6, and 7, the impact of COVID-19 on the different regions in both production and consumption end and SWOT analysis are pointed out.

In Chapters 8, the report presents company's recent development and strategies to deal with the impact of COVID-19.

Years considered for this report:


Historical Years:

2016-2020

Base Year:

2020

Estimated Year:

2021

Forecast Period:

2021-2026

Frequently Asked Questions

This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
  • By product type
  • By End User/Applications
  • By Technology
  • By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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