Market Analysis and Insights: Global Oxidation Hair Dye Market

There are two main categories of hair dye based on their chemical composition; oxidative (permanent hair dye) and additive (semi -permanent / temporary hair dye).



For permanent hair colouring, substances are added to open the cuticle so the dye can penetrate the hair shaft. In this way the colour changes remain while the hair grows. Permanent hair colour contains three main components of aromatic amines (dyes), a coupling agent and an oxidant, and the process can be divided into three steps:

• Oxidation of the dye

• Coupling reaction between the oxidized dye and coupling agent

• Further oxidation of the product from Step 2, where the final colour appears

When hair dye is added, ammonia opens the cuticle so that the dye can penetrate. The reaction between the dye and coupling agent allows the dye to become larger and cannot easily be washed out of the hair.

Commonly used dyes are p-phenylenediamine (PPD) and p-toluendiamine (PTD). These substances are categorised respectively as extreme and strong sensitisers. Common coupling agents are resorcinol and naphthols.

Due to the COVID-19 pandemic, the global Oxidation Hair Dye market size is estimated to be worth US$ 26570 million in 2022 and is forecast to a readjusted size of US$ 46730 million by 2029 with a CAGR of 8.3% during the forecast period 2023-2029. Fully considering the economic change by this health crisis, PPD based hair colours accounting for % of the Oxidation Hair Dye global market in 2022, is projected to value US$ million by 2029, growing at a revised % CAGR from 2023 to 2029. While Home Use segment is altered to an % CAGR throughout this forecast period.

L'Oréal, Henkel, HOYU, Kao, COTY, Shiseido, Godrej are leaders in this market. With various brands, they composed of most of the market share. The top 3 are L'Oréal, Henkel and COTY, with above 45% market shares.

Europe is the largest consumption place, with a consumption market share nearly 34%. Following Europe, North America is the second largest consumption place with the consumption market share of 33%.

Global Oxidation Hair Dye Scope and Market Size

The global Oxidation Hair Dye market is segmented by company, region (country), type and application. Players, stakeholders, and other participants in the global Oxidation Hair Dye market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on sales, revenue and forecast by region (country), type and application for the period 2018-2029.


Segment by Type


PPD based hair colours

PTD based hair colours

Other material based hair colours


Segment by Application


Home Use

Commercial Use

By Region

United States

Europe

China

Japan

Southeast Asia

India

Other Regions


By Company


L'Oréal

Henkel

Revlon

HOYU

Kao

COTY

Shiseido

YoungRace

Developlus

Aroma

Godrej