Market Analysis and Insights: Global Loyalty Management Software Market
Loyalty management software helps retailers and companies in retaining customers by providing personalized offers. The software analysis the customer purchasing pattern, behavior, historical data, and more to offer reward points, coupons, discounts, and more, thereby attracting customers to company's products or services. This helps in business expansion, sales, and revenue generation.
The global Loyalty Management Software market size is projected to reach US$ 10620 million by 2028, from US$ 3703 million in 2021, at a CAGR of 15.8% during 2022-2028.
Loyalty Ventures and Oracle Corporation are the top 2 companies in global loyalty management software market and account for about 25% of total market share. Geographically speaking, Americas holds about 45% of global market share, followed by APAC with about 25% share. In terms of type, Customer Loyalty segment holds an main share of about 70%. In terms of application, consumer goods & retail segment accounts for about 35% of the global share.
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Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Loyalty Management Software market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Loyalty Management Software market.
Global Loyalty Management Software Scope and Market Size
Loyalty Management Software market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Loyalty Management Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
Customer Loyalty
Employee Retention
Channel Loyalty
Segment by Application
BFSI
Travel & Hospitality
Consumer goods & Retail
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
By Company
Loyalty Ventures
Oracle Corporation
IBM Corporation
Kognitiv Corporation (Aimia)
SAP SE
Brierley+Partners
Epsilon
Fidelity Information Services
Kobie Marketing
Bond Brand Loyalty
ICF International
Tibco Software
Comarch