B2B marketing automation platforms support lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing by eliminating incomplete or redundant lead information, and with lead augmentation by providing additional data about prospects.

Market Analysis and Insights: Global B2B Marketing Automation Platforms Market
In 2021, the global B2B Marketing Automation Platforms market size will be US$ million and it is expected to reach US$ million by the end of 2027, with a CAGR of % during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global B2B Marketing Automation Platforms market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global B2B Marketing Automation Platforms market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global B2B Marketing Automation Platforms market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global B2B Marketing Automation Platforms market.

Global B2B Marketing Automation Platforms Scope and Market Size
B2B Marketing Automation Platforms market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global B2B Marketing Automation Platforms market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Cloud Based
On-premises

Segment by Application
SMEs
Large Enterprises

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Acoustic
Act-On
Omnisend
Autopilot
Higher Logic
HubSpot
iContact
Keap
MailChimp
ActiveCampaign
Marketo
Mautic
Oracle
Salesforce
SugarCRM
SharpSpring