1 Study Coverage 1.1 Selective Advertising Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Introduction 1.2 Global Selective Advertising Outlook 2017 VS 2022 VS 2028 1.2.1 Global Selective Advertising Market Size for the Year 2017-2028 1.2.2 Global Selective Advertising Market Size for the Year 2017-2028 1.3 Selective Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.3.1 The Market Share of United States Selective Advertising in Global, 2017 VS 2022 VS 2028 1.3.2 The Growth Rate of Selective Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.4 Selective Advertising Market Dynamics 1.4.1 Selective Advertising Industry Trends 1.4.2 Selective Advertising Market Drivers 1.4.3 Selective Advertising Market Challenges 1.4.4 Selective Advertising Market Restraints 1.5 Study Objectives 1.6 Years Considered 2 Selective Advertising by Type 2.1 Selective Advertising Market Segment by Type 2.1.1 Display Advertising 2.1.2 Interstitial Advertising 2.1.3 Mobile Advertising 2.1.4 Social Media Advertising 2.1.5 Other 2.2 Global Selective Advertising Market Size by Type (2017, 2022 & 2028) 2.3 Global Selective Advertising Market Size by Type (2017-2028) 2.4 United States Selective Advertising Market Size by Type (2017, 2022 & 2028) 2.5 United States Selective Advertising Market Size by Type (2017-2028) 3 Selective Advertising by Application 3.1 Selective Advertising Market Segment by Application 3.1.1 Personal 3.1.2 Commercial 3.1.3 Government 3.1.4 Other 3.2 Global Selective Advertising Market Size by Application (2017, 2022 & 2028) 3.3 Global Selective Advertising Market Size by Application (2017-2028) 3.4 United States Selective Advertising Market Size by Application (2017, 2022 & 2028) 3.5 United States Selective Advertising Market Size by Application (2017-2028) 4 Global Selective Advertising Competitor Landscape by Company 4.1 Global Selective Advertising Market Size by Company 4.1.1 Top Global Selective Advertising Companies Ranked by Revenue (2021) 4.1.2 Global Selective Advertising Revenue by Player (2017-2022) 4.2 Global Selective Advertising Concentration Ratio (CR) 4.2.1 Selective Advertising Market Concentration Ratio (CR) (2017-2022) 4.2.2 Global Top 5 and Top 10 Largest Companies of Selective Advertising in 2021 4.2.3 Global Selective Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 4.3 Global Selective Advertising Headquarters, Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Type 4.3.1 Global Selective Advertising Headquarters and Area Served 4.3.2 Global Selective Advertising Companies Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Type 4.3.3 Date of International Companies Enter into Selective Advertising Market 4.4 Companies Mergers & Acquisitions, Expansion Plans 4.5 United States Selective Advertising Market Size by Company 4.5.1 Top Selective Advertising Players in United States, Ranked by Revenue (2021) 4.5.2 United States Selective Advertising Revenue by Players (2020, 2021 & 2022) 5 Global Selective Advertising Market Size by Region 5.1 Global Selective Advertising Market Size by Region: 2017 VS 2022 VS 2028 5.2 Global Selective Advertising Market Size by Region (2017-2028) 5.2.1 Global Selective Advertising Market Size by Region: 2017-2022 5.2.2 Global Selective Advertising Market Size by Region (2023-2028) 6 Segment in Region Level & Country Level 6.1 North America 6.1.1 North America Selective Advertising Market Size YoY Growth 2017-2028 6.1.2 North America Selective Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.1.3 United States 6.1.4 Canada 6.2 Asia-Pacific 6.2.1 Asia-Pacific Selective Advertising Market Size YoY Growth 2017-2028 6.2.2 Asia-Pacific Selective Advertising Market Facts & Figures by Region (2017, 2022 & 2028) 6.2.3 China 6.2.4 Japan 6.2.5 South Korea 6.2.6 India 6.2.7 Australia 6.2.8 China Taiwan 6.2.9 Indonesia 6.2.10 Thailand 6.2.11 Malaysia 6.3 Europe 6.3.1 Europe Selective Advertising Market Size YoY Growth 2017-2028 6.3.2 Europe Selective Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.3.3 Germany 6.3.4 France 6.3.5 U.K. 6.3.6 Italy 6.3.7 Russia 6.4 Latin America 6.4.1 Latin America Selective Advertising Market Size YoY Growth 2017-2028 6.4.2 Latin America Selective Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.4.3 Mexico 6.4.4 Brazil 6.4.5 Argentina 6.5 Middle East and Africa 6.5.1 Middle East and Africa Selective Advertising Market Size YoY Growth 2017-2028 6.5.2 Middle East and Africa Selective Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.5.3 Turkey 6.5.4 Saudi Arabia 6.5.5 UAE 7 Company Profiles 7.1 Facebook 7.1.1 Facebook Company Details 7.1.2 Facebook Business Overview 7.1.3 Facebook Selective Advertising Introduction 7.1.4 Facebook Revenue in Selective Advertising Business (2017-2022) 7.1.5 Facebook Recent Development 7.2 Google 7.2.1 Google Company Details 7.2.2 Google Business Overview 7.2.3 Google Selective Advertising Introduction 7.2.4 Google Revenue in Selective Advertising Business (2017-2022) 7.2.5 Google Recent Development 7.3 WordStream 7.3.1 WordStream Company Details 7.3.2 WordStream Business Overview 7.3.3 WordStream Selective Advertising Introduction 7.3.4 WordStream Revenue in Selective Advertising Business (2017-2022) 7.3.5 WordStream Recent Development 7.4 Sizmek 7.4.1 Sizmek Company Details 7.4.2 Sizmek Business Overview 7.4.3 Sizmek Selective Advertising Introduction 7.4.4 Sizmek Revenue in Selective Advertising Business (2017-2022) 7.4.5 Sizmek Recent Development 7.5 Marin Software 7.5.1 Marin Software Company Details 7.5.2 Marin Software Business Overview 7.5.3 Marin Software Selective Advertising Introduction 7.5.4 Marin Software Revenue in Selective Advertising Business (2017-2022) 7.5.5 Marin Software Recent Development 7.6 DataXu 7.6.1 DataXu Company Details 7.6.2 DataXu Business Overview 7.6.3 DataXu Selective Advertising Introduction 7.6.4 DataXu Revenue in Selective Advertising Business (2017-2022) 7.6.5 DataXu Recent Development 7.7 BaiDu 7.7.1 BaiDu Company Details 7.7.2 BaiDu Business Overview 7.7.3 BaiDu Selective Advertising Introduction 7.7.4 BaiDu Revenue in Selective Advertising Business (2017-2022) 7.7.5 BaiDu Recent Development 7.8 WeiBo 7.8.1 WeiBo Company Details 7.8.2 WeiBo Business Overview 7.8.3 WeiBo Selective Advertising Introduction 7.8.4 WeiBo Revenue in Selective Advertising Business (2017-2022) 7.8.5 WeiBo Recent Development 7.9 Twitter 7.9.1 Twitter Company Details 7.9.2 Twitter Business Overview 7.9.3 Twitter Selective Advertising Introduction 7.9.4 Twitter Revenue in Selective Advertising Business (2017-2022) 7.9.5 Twitter Recent Development 7.10 ByteDance 7.10.1 ByteDance Company Details 7.10.2 ByteDance Business Overview 7.10.3 ByteDance Selective Advertising Introduction 7.10.4 ByteDance Revenue in Selective Advertising Business (2017-2022) 7.10.5 ByteDance Recent Development 8 Research Findings and Conclusion 9 Appendix 9.1 Research Methodology 9.1.1 Methodology/Research Approach 9.1.2 Data Source 9.2 Author Details 9.3 Disclaimer

List of Tables Table 1. Selective Advertising Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028) Table 2. Selective Advertising Market Trends Table 3. Selective Advertising Market Drivers Table 4. Selective Advertising Market Challenges Table 5. Selective Advertising Market Restraints Table 6. Global Selective Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 7. United States Selective Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 8. Global Selective Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 9. United States Selective Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 10. Top Selective Advertising Companies in Global Market, Ranking by Revenue (2021) Table 11. Global Selective Advertising Revenue by Player, (US$ Million), 2017-2022 Table 12. Global Selective Advertising Revenue Share by Player, 2017-2022 Table 13. Global Selective Advertising Companies Market Concentration Ratio (CR5 and HHI) Table 14. Global Selective Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Selective Advertising as of 2021) Table 15. Top Players of Selective Advertising in Global Market, Headquarters and Area Served Table 16. Companies Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Type Table 17. Date of International Companies Enter into Selective Advertising Market Table 18. Companies Mergers & Acquisitions, Expansion Plans Table 19. Top Selective Advertising Players in United States Market, Ranking by Revenue (2021) Table 20. United States Selective Advertising Revenue by Players, (US$ Million), 2020, 2021 & 2022 Table 21. United States Selective Advertising Revenue Share by Players, 2020, 2021 & 2022 Table 22. Global Selective Advertising Market Size by Region (US$ Million): 2017 VS 2022 VS 2028 Table 23. Global Selective Advertising Market Size by Region (2017-2022) & (US$ Million) Table 24. Global Selective Advertising Market Size Forecast by Region (2023-2028) & (US$ Million) Table 25. North America Selective Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 26. Asia Pacific Selective Advertising Sales in Value by Region (2017-2028) & (US$ Million) Table 27. Europe Selective Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 28. Latin Americaa Selective Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 29. Middle East and Africa Selective Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 30. Facebook Company Details Table 31. Facebook Business Overview Table 32. Facebook Selective Advertising Product Table 33. Facebook Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 34. Facebook Recent Development Table 35. Google Company Details Table 36. Google Business Overview Table 37. Google Selective Advertising Product Table 38. Google Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 39. Google Recent Development Table 40. WordStream Company Details Table 41. WordStream Business Overview Table 42. WordStream Selective Advertising Product Table 43. WordStream Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 44. WordStream Recent Development Table 45. Sizmek Company Details Table 46. Sizmek Business Overview Table 47. Sizmek Selective Advertising Product Table 48. Sizmek Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 49. Sizmek Recent Development Table 50. Marin Software Company Details Table 51. Marin Software Business Overview Table 52. Marin Software Selective Advertising Product Table 53. Marin Software Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 54. Marin Software Recent Development Table 55. DataXu Company Details Table 56. DataXu Business Overview Table 57. DataXu Selective Advertising Product Table 58. DataXu Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 59. DataXu Recent Development Table 60. BaiDu Company Details Table 61. BaiDu Business Overview Table 62. BaiDu Selective Advertising Product Table 63. BaiDu Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 64. BaiDu Recent Development Table 65. WeiBo Company Details Table 66. WeiBo Business Overview Table 67. WeiBo Selective Advertising Product Table 68. WeiBo Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 69. WeiBo Recent Development Table 70. Twitter Company Details Table 71. Twitter Business Overview Table 72. Twitter Selective Advertising Product Table 73. Twitter Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 74. Twitter Recent Development Table 75. ByteDance Company Details Table 76. ByteDance Business Overview Table 77. ByteDance Selective Advertising Product Table 78. ByteDance Revenue in Selective Advertising Business (2017-2022) & (US$ Million) Table 79. ByteDance Recent Development Table 80. Research Programs/Design for This Report Table 81. Key Data Information from Secondary Sources Table 82. Key Data Information from Primary Sources List of Figures Figure 1. Selective Advertising Product Picture Figure 2. Global Selective Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 3. Global Selective Advertising Market Size 2017-2028 (US$ Million) Figure 4. United States Selective Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 5. United States Selective Advertising Market Size 2017-2028 (US$ Million) Figure 6. United States Selective Advertising Market Share in Global 2017-2028 Figure 7. Selective Advertising Report Years Considered Figure 8. Product Picture of Display Advertising Figure 9. Product Picture of Interstitial Advertising Figure 10. Product Picture of Mobile Advertising Figure 11. Product Picture of Social Media Advertising Figure 12. Product Picture of Other Figure 13. Global Selective Advertising Market Share by Type in 2022 & 2028 Figure 14. Global Selective Advertising Market Size by Type (2017-2028) & (US$ Million) Figure 15. Global Selective Advertising Market Share by Type (2017-2028) Figure 16. United States Selective Advertising Market Share by Type in 2022 & 2028 Figure 17. United States Selective Advertising Market Size by Type (2017-2028) & (US$ Million) Figure 18. United States Selective Advertising Market Share by Type (2017-2028) Figure 19. Product Picture of Personal Figure 20. Product Picture of Commercial Figure 21. Product Picture of Government Figure 22. Product Picture of Other Figure 23. Global Selective Advertising Market Share by Application in 2022 & 2028 Figure 24. Global Selective Advertising Market Size by Application (2017-2028) & (US$ Million) Figure 25. Global Selective Advertising Market Share by Application (2017-2028) Figure 26. United States Selective Advertising Market Share by Application in 2022 & 2028 Figure 27. United States Selective Advertising Market Size by Application (2017-2028) & (US$ Million) Figure 28. United States Selective Advertising Market Share by Application (2017-2028) Figure 29. North America Selective Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 30. United States Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 31. Canada Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 32. Europe Selective Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 33. Germany Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 34. France Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 35. U.K. Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 36. Italy Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 37. Russia Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 38. Asia-Pacific Selective Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 39. China Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 40. Japan Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 41. South Korea Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 42. India Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 43. Australia Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 44. China Taiwan Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 45. Indonesia Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 46. Thailand Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 47. Malaysia Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 48. Latin America Selective Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 49. Mexico Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 50. Brazil Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 51. Argentina Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 52. Middle East & Africa Selective Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 53. Turkey Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 54. Saudi Arabia Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 55. UAE Selective Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 56. Facebook Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 57. Google Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 58. WordStream Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 59. Sizmek Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 60. Marin Software Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 61. DataXu Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 62. BaiDu Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 63. WeiBo Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 64. Twitter Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 65. ByteDance Revenue Growth Rate in Selective Advertising Business (2017-2022) Figure 66. Bottom-up and Top-down Approaches for This Report Figure 67. Data Triangulation Figure 68. Key Executives Interviewed