1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
4. Market Segmentation
4.1 By Ingredients
Introduction
4.1.1 Vitamins
4.1.2 Minerals
4.1.3 Botanicals
4.1.4 Enzymes
4.1.5 Fatty Acids
4.1.6 Protein
4.1.7 Others
4.2 By Health Benefits
Introduction
4.2.1 General Health
4.2.2 Beauty
4.2.3 Immunity
4.2.4 Digestive health
4.2.5 Bone and Joint Health
4.2.6 Heart Health
4.2.7 Others
5. Regional Market Analysis
5.1 North America
5.1.1 US
5.1.2 Canada
5.1.3 Mexico
5.1.4 Rest of North America
5.2 Europe
5.2.1 Spain
5.2.2 UK
5.2.3 France
5.2.4 Germany
5.2.5 Russia
5.2.6 Italy
5.2.7 Rest of Europe
5.3 Asia-Pacific
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Rest of South America
5.5 Africa
5.5.1 South Africa
5.5.2 Rest of Africa
6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.1 Natures Bounty, Inc.
7.2 Amway
7.3 Herbalife Ltd.
7.4 Omega Protein Corporation
7.5 Bayer AG
7.6 Integrated BioPharma, Inc.
7.7 Blackmore Ltd.
7.8 Koninklijke DSM N.V.
7.9 Pfizer
7.10 GNC
7.11 Sanofi
7.12 Advocare
7.13 GSK
7.14 Nu Skin
7.15 Merck
7.16 Wyeth
7.17 Reckitt Benckiser
7.18 DHC
7.19 Otsuka Pharmaceuticals
7.20 Suntory
8. Appendix
8.1 Disclaimer

Advocare
Amway
Bayer AG
Blackmore Ltd.
DHC
GNC
GSK
Herbalife Ltd.
Integrated BioPharma
Inc.
Koninklijke DSM N.V.
Merck
Natures Bounty
Inc.
Nu Skin
Omega Protein Corporation
Otsuka Pharmaceuticals
Pfizer
Reckitt Benckiser
Sanofi
Suntory
Wyeth