• Executive Summary o Market overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2020 o Market outlook: Forecast for 2020 - 2025 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Application o Market segments o Comparison by Application o Games - Market size and forecast 2020-2025 o Social networking - Market size and forecast 2020-2025 o Music - Market size and forecast 2020-2025 o Video - Market size and forecast 2020-2025 o Others - Market size and forecast 2020-2025 o Market opportunity by Application • Market Segmentation by Platform o Market segments o Comparison by Platform o Android - Market size and forecast 2020-2025 o iOS - Market size and forecast 2020-2025 o Others - Market size and forecast 2020-2025 o Market opportunity by Platform • Market Segmentation by Revenue Model o Market segments o Comparison by Revenue Model o Advertisement - Market size and forecast 2020-2025 o In-app purchase - Market size and forecast 2020-2025 o Subscription - Market size and forecast 2020-2025 o Pay per download - Market size and forecast 2020-2025 o Market opportunity by Revenue Model • Customer Landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2020-2025 o North America - Market size and forecast 2020-2025 o Europe - Market size and forecast 2020-2025 o South America - Market size and forecast 2020-2025 o MEA - Market size and forecast 2020-2025 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Overview o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Alphabet Inc. o Amazon.com Inc. o Apple Inc. o Electronic Arts Inc. o Facebook Inc. o Microsoft Corp. o Netflix Inc. o Spotify Technology SA o Ubisoft Entertainment o Xiaomi Corp. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Key Finding 9 • 9: Key Finding 10 • 10: Parent market • 11: Market characteristics • 12: Offerings of vendors included in the market definition • 13: Market segments • 14: Global - Market size and forecast 2020 - 2025 ($ billion) • 15: Global market: Year-over-year growth 2020 - 2025 (%) • 16: Five forces analysis 2020 & 2025 • 17: Bargaining power of buyers • 18: Bargaining power of suppliers • 19: Threat of new entrants • 20: Threat of substitutes • 21: Threat of rivalry • 22: Market condition - Five forces 2020 • 23: Application - Market share 2020-2025 (%) • 24: Comparison by Application • 25: Games - Market size and forecast 2020-2025 ($ billion) • 26: Games - Year-over-year growth 2020-2025 (%) • 27: Social networking - Market size and forecast 2020-2025 ($ billion) • 28: Social networking - Year-over-year growth 2020-2025 (%) • 29: Music - Market size and forecast 2020-2025 ($ billion) • 30: Music - Year-over-year growth 2020-2025 (%) • 31: Video - Market size and forecast 2020-2025 ($ billion) • 32: Video - Year-over-year growth 2020-2025 (%) • 33: Others - Market size and forecast 2020-2025 ($ billion) • 34: Others - Year-over-year growth 2020-2025 (%) • 35: Market opportunity by Application • 36: Platform - Market share 2020-2025 (%) • 37: Comparison by Platform • 38: Android - Market size and forecast 2020-2025 ($ billion) • 39: Android - Year-over-year growth 2020-2025 (%) • 40: iOS - Market size and forecast 2020-2025 ($ billion) • 41: iOS - Year-over-year growth 2020-2025 (%) • 42: Others - Market size and forecast 2020-2025 ($ billion) • 43: Others - Year-over-year growth 2020-2025 (%) • 44: Market opportunity by Platform • 45: Other1 - Market share 2020-2025 (%) • 46: Comparison by Other1 • 47: Advertisement - Market size and forecast 2020-2025 ($ billion) • 48: Advertisement - Year-over-year growth 2020-2025 (%) • 49: In-app purchase - Market size and forecast 2020-2025 ($ billion) • 50: In-app purchase - Year-over-year growth 2020-2025 (%) • 51: Subscription - Market size and forecast 2020-2025 ($ billion) • 52: Subscription - Year-over-year growth 2020-2025 (%) • 53: Pay per download - Market size and forecast 2020-2025 ($ billion) • 54: Pay per download - Year-over-year growth 2020-2025 (%) • 55: Market opportunity by Other1 • 56: Customer landscape • 57: Market share by geography 2020-2025 (%) • 58: Geographic comparison • 59: APAC - Market size and forecast 2020-2025 ($ billion) • 60: APAC - Year-over-year growth 2020-2025 (%) • 61: North America - Market size and forecast 2020-2025 ($ billion) • 62: North America - Year-over-year growth 2020-2025 (%) • 63: Europe - Market size and forecast 2020-2025 ($ billion) • 64: Europe - Year-over-year growth 2020-2025 (%) • 65: South America - Market size and forecast 2020-2025 ($ billion) • 66: South America - Year-over-year growth 2020-2025 (%) • 67: MEA - Market size and forecast 2020-2025 ($ billion) • 68: MEA - Year-over-year growth 2020-2025 (%) • 69: Key leading countries • 70: Market opportunity by geography ($ billion) • 71: Impact of drivers and challenges • 72: Vendor landscape • 73: Landscape disruption • 74: Industry risks • 75: Vendors covered • 76: Market positioning of vendors • 77: Alphabet Inc. - Overview • 78: Alphabet Inc. - Business segments • 79: Alphabet Inc. - Key offerings • 80: Alphabet Inc. - Key customers • 81: Alphabet Inc. - Segment focus • 82: Amazon.com Inc. - Overview • 83: Amazon.com Inc. - Business segments • 84: Amazon.com Inc. - Key offerings • 85: Amazon.com Inc. - Key customers • 86: Amazon.com Inc. - Segment focus • 87: Apple Inc. - Overview • 88: Apple Inc. - Business segments • 89: Apple Inc. - Key offerings • 90: Apple Inc. - Key customers • 91: Apple Inc. - Segment focus • 92: Electronic Arts Inc. - Overview • 93: Electronic Arts Inc. - Business segments • 94: Electronic Arts Inc. - Key offerings • 95: Electronic Arts Inc. - Key customers • 96: Electronic Arts Inc. - Segment focus • 97: Facebook Inc. - Overview • 98: Facebook Inc. - Business segments • 99: Facebook Inc. - Key offerings • 100: Facebook Inc. - Key customers • 101: Facebook Inc. - Segment focus • 102: Microsoft Corp. - Overview • 103: Microsoft Corp. - Business segments • 104: Microsoft Corp. - Key offerings • 105: Microsoft Corp. - Key customers • 106: Microsoft Corp. - Segment focus • 107: Netflix Inc. - Overview • 108: Netflix Inc. - Business segments • 109: Netflix Inc. - Key offerings • 110: Netflix Inc. - Key customers • 111: Netflix Inc. - Segment focus • 112: Spotify Technology SA - Overview • 113: Spotify Technology SA - Product and service • 114: Spotify Technology SA - Key offerings • 115: Spotify Technology SA - Key customers • 116: Spotify Technology SA - Segment focus • 117: Ubisoft Entertainment - Overview • 118: Ubisoft Entertainment - Business segments • 119: Ubisoft Entertainment - Key offerings • 120: Ubisoft Entertainment - Key customers • 121: Ubisoft Entertainment - Segment focus • 122: Xiaomi Corp. - Overview • 123: Xiaomi Corp. - Business segments • 124: Xiaomi Corp. - Key offerings • 125: Xiaomi Corp. - Key customers • 126: Xiaomi Corp. - Segment focus • 127: Currency conversion rates for US$ • 128: Research Methodology • 129: Validation techniques employed for market sizing • 130: Information sources • 131: List of abbreviations

Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, Xiaomi Corp.