• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Type o Market segments o Comparison by Type o Desktop user - Market size and forecast 2019-2024 o Mobile user - Market size and forecast 2019-2024 o Market opportunity by Type • Customer Landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o APAC - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography o Market drivers – Demand led growth o Market challenges o Market trends • Vendor Landscape o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o AgencyAnalytics Inc. o Analytics SEO Ltd. o BrightEdge Technologies Inc. o Conductor LLC o SE Ranking Ltd. o SEMrush Inc. o SpyFu o Wix.com Ltd. o WordStream Inc. o Yext Inc. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Parent market • 9: Market characteristics • 10: Offerings of vendors included in the market definition • 11: Market segments • 12: Global - Market size and forecast 2019 - 2024 ($ million) • 13: Global market: Year-over-year growth 2019 - 2024 (%) • 14: Five forces analysis 2019 & 2024 • 15: Bargaining power of buyers • 16: Bargaining power of suppliers • 17: Threat of new entrants • 18: Threat of substitutes • 19: Threat of rivalry • 20: Market condition - Five forces 2019 • 21: Type - Market share 2019-2024 (%) • 22: Comparison by Type • 23: Desktop user - Market size and forecast 2019-2024 ($ million) • 24: Desktop user - Year-over-year growth 2019-2024 (%) • 25: Mobile user - Market size and forecast 2019-2024 ($ million) • 26: Mobile user - Year-over-year growth 2019-2024 (%) • 27: Market opportunity by Type • 28: Customer landscape • 29: Market share by geography 2019-2024 (%) • 30: Geographic comparison • 31: North America - Market size and forecast 2019-2024 ($ million) • 32: North America - Year-over-year growth 2019-2024 (%) • 33: Europe - Market size and forecast 2019-2024 ($ million) • 34: Europe - Year-over-year growth 2019-2024 (%) • 35: APAC - Market size and forecast 2019-2024 ($ million) • 36: APAC - Year-over-year growth 2019-2024 (%) • 37: South America - Market size and forecast 2019-2024 ($ million) • 38: South America - Year-over-year growth 2019-2024 (%) • 39: MEA - Market size and forecast 2019-2024 ($ million) • 40: MEA - Year-over-year growth 2019-2024 (%) • 41: Key leading countries • 42: Market opportunity by geography ($ million) • 43: Impact of drivers and challenges • 44: Vendor landscape • 45: Landscape disruption • 46: Industry risks • 47: Vendors covered • 48: Market positioning of vendors • 49: AgencyAnalytics Inc. - Overview • 50: AgencyAnalytics Inc. - Business segments • 51: AgencyAnalytics Inc. - Key offerings • 52: AgencyAnalytics Inc. - Key customers • 53: AgencyAnalytics Inc. - Segment focus • 54: Analytics SEO Ltd. - Overview • 55: Analytics SEO Ltd. - Product and service • 56: Analytics SEO Ltd. - Key offerings • 57: Analytics SEO Ltd. - Key customers • 58: Analytics SEO Ltd. - Segment focus • 59: BrightEdge Technologies Inc. - Overview • 60: BrightEdge Technologies Inc. - Product and service • 61: BrightEdge Technologies Inc. - Key offerings • 62: BrightEdge Technologies Inc. - Key customers • 63: BrightEdge Technologies Inc. - Segment focus • 64: Conductor LLC - Overview • 65: Conductor LLC - Product and service • 66: Conductor LLC - Key offerings • 67: Conductor LLC - Key customers • 68: Conductor LLC - Segment focus • 69: SE Ranking Ltd. - Overview • 70: SE Ranking Ltd. - Business segments • 71: SE Ranking Ltd. - Key offerings • 72: SE Ranking Ltd. - Key customers • 73: SE Ranking Ltd. - Segment focus • 74: SEMrush Inc. - Overview • 75: SEMrush Inc. - Product and service • 76: SEMrush Inc. - Key offerings • 77: SEMrush Inc. - Key customers • 78: SEMrush Inc. - Segment focus • 79: SpyFu - Overview • 80: SpyFu - Product and service • 81: SpyFu - Key offerings • 82: SpyFu - Key customers • 83: SpyFu - Segment focus • 84: Wix.com Ltd. - Overview • 85: Wix.com Ltd. - Business segments • 86: Wix.com Ltd. - Key offerings • 87: Wix.com Ltd. - Key customers • 88: Wix.com Ltd. - Segment focus • 89: WordStream Inc. - Overview • 90: WordStream Inc. - Business segments • 91: WordStream Inc. - Key offerings • 92: WordStream Inc. - Key customers • 93: WordStream Inc. - Segment focus • 94: Yext Inc. - Overview • 95: Yext Inc. - Business segments • 96: Yext Inc. - Key offerings • 97: Yext Inc. - Key customers • 98: Yext Inc. - Segment focus • 99: Currency conversion rates for US$ • 100: Research Methodology • 101: Validation techniques employed for market sizing • 102: Information sources • 103: List of abbreviations

AgencyAnalytics Inc., Analytics SEO Ltd., BrightEdge Technologies Inc., Conductor LLC, SE Ranking Ltd., SEMrush Inc., SpyFu, Wix.com Ltd., WordStream Inc., Yext Inc.