• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product o Water-soluble paints - Market size and forecast 2019-2024 o Emulsion latex coatings - Market size and forecast 2019-2024 o Water-based alkyd coatings - Market size and forecast 2019-2024 o Market opportunity by Product • Market Segmentation by End-user o Market segments o Comparison by End-user o Architecture - Market size and forecast 2019-2024 o Automotive - Market size and forecast 2019-2024 o General - Market size and forecast 2019-2024 o Wood - Market size and forecast 2019-2024 o Others - Market size and forecast 2019-2024 o Market opportunity by End-user • Customer Landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Akzo Nobel NV o Axalta Coating Systems Ltd. o BASF SE o Covestro AG o Henkel AG & Co. KGaA o Kansai Paint Co. Ltd. o Nippon Paint Holdings Co. Ltd. o PPG Industries Inc. o Sika AG o The Sherwin-Williams Co. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Key Finding 9 • 9: Parent market • 10: Market characteristics • 11: Offerings of vendors included in the market definition • 12: Market segments • 13: Global - Market size and forecast 2019 - 2024 ($ million) • 14: Global market: Year-over-year growth 2019 - 2024 (%) • 15: Five forces analysis 2019 & 2024 • 16: Bargaining power of buyers • 17: Bargaining power of suppliers • 18: Threat of new entrants • 19: Threat of substitutes • 20: Threat of rivalry • 21: Market condition - Five forces 2019 • 22: Product - Market share 2019-2024 (%) • 23: Comparison by Product • 24: Water-soluble paints - Market size and forecast 2019-2024 ($ million) • 25: Water-soluble paints - Year-over-year growth 2019-2024 (%) • 26: Emulsion latex coatings - Market size and forecast 2019-2024 ($ million) • 27: Emulsion latex coatings - Year-over-year growth 2019-2024 (%) • 28: Water-based alkyd coatings - Market size and forecast 2019-2024 ($ million) • 29: Water-based alkyd coatings - Year-over-year growth 2019-2024 (%) • 30: Market opportunity by Product • 31: End user - Market share 2019-2024 (%) • 32: Comparison by End user • 33: Architecture - Market size and forecast 2019-2024 ($ million) • 34: Architecture - Year-over-year growth 2019-2024 (%) • 35: Automotive - Market size and forecast 2019-2024 ($ million) • 36: Automotive - Year-over-year growth 2019-2024 (%) • 37: General - Market size and forecast 2019-2024 ($ million) • 38: General - Year-over-year growth 2019-2024 (%) • 39: Wood - Market size and forecast 2019-2024 ($ million) • 40: Wood - Year-over-year growth 2019-2024 (%) • 41: Others - Market size and forecast 2019-2024 ($ million) • 42: Others - Year-over-year growth 2019-2024 (%) • 43: Market opportunity by End user • 44: Customer landscape • 45: Market share by geography 2019-2024 (%) • 46: Geographic comparison • 47: APAC - Market size and forecast 2019-2024 ($ million) • 48: APAC - Year-over-year growth 2019-2024 (%) • 49: Europe - Market size and forecast 2019-2024 ($ million) • 50: Europe - Year-over-year growth 2019-2024 (%) • 51: North America - Market size and forecast 2019-2024 ($ million) • 52: North America - Year-over-year growth 2019-2024 (%) • 53: MEA - Market size and forecast 2019-2024 ($ million) • 54: MEA - Year-over-year growth 2019-2024 (%) • 55: South America - Market size and forecast 2019-2024 ($ million) • 56: South America - Year-over-year growth 2019-2024 (%) • 57: Key leading countries • 58: Market opportunity by geography ($ million) • 59: Impact of drivers and challenges • 60: Vendor landscape • 61: Landscape disruption • 62: Industry risks • 63: Vendors covered • 64: Market positioning of vendors • 65: Akzo Nobel NV - Overview • 66: Akzo Nobel NV - Business segments • 67: Akzo Nobel NV - Key offerings • 68: Akzo Nobel NV - Key customers • 69: Akzo Nobel NV - Segment focus • 70: Axalta Coating Systems Ltd. - Overview • 71: Axalta Coating Systems Ltd. - Business segments • 72: Axalta Coating Systems Ltd. - Key offerings • 73: Axalta Coating Systems Ltd. - Key customers • 74: Axalta Coating Systems Ltd. - Segment focus • 75: BASF SE - Overview • 76: BASF SE - Business segments • 77: BASF SE - Key offerings • 78: BASF SE - Key customers • 79: BASF SE - Segment focus • 80: Covestro AG - Overview • 81: Covestro AG - Business segments • 82: Covestro AG - Key offerings • 83: Covestro AG - Key customers • 84: Covestro AG - Segment focus • 85: Henkel AG & Co. KGaA - Overview • 86: Henkel AG & Co. KGaA - Business segments • 87: Henkel AG & Co. KGaA - Key offerings • 88: Henkel AG & Co. KGaA - Key customers • 89: Henkel AG & Co. KGaA - Segment focus • 90: Kansai Paint Co. Ltd. - Overview • 91: Kansai Paint Co. Ltd. - Business segments • 92: Kansai Paint Co. Ltd. - Key offerings • 93: Kansai Paint Co. Ltd. - Key customers • 94: Kansai Paint Co. Ltd. - Segment focus • 95: Nippon Paint Holdings Co. Ltd. - Overview • 96: Nippon Paint Holdings Co. Ltd. - Business segments • 97: Nippon Paint Holdings Co. Ltd. - Key offerings • 98: Nippon Paint Holdings Co. Ltd. - Key customers • 99: Nippon Paint Holdings Co. Ltd. - Segment focus • 100: PPG Industries Inc. - Overview • 101: PPG Industries Inc. - Business segments • 102: PPG Industries Inc. - Key offerings • 103: PPG Industries Inc. - Key customers • 104: PPG Industries Inc. - Segment focus • 105: Sika AG - Overview • 106: Sika AG - Product and service • 107: Sika AG - Key offerings • 108: Sika AG - Key customers • 109: Sika AG - Segment focus • 110: The Sherwin-Williams Co. - Overview • 111: The Sherwin-Williams Co. - Business segments • 112: The Sherwin-Williams Co. - Key offerings • 113: The Sherwin-Williams Co. - Key customers • 114: The Sherwin-Williams Co. - Segment focus • 115: Currency conversion rates for US$ • 116: Research Methodology • 117: Validation techniques employed for market sizing • 118: Information sources • 119: List of abbreviations

Akzo Nobel NV, Axalta Coating Systems Ltd., BASF SE, Covestro AG, Henkel AG & Co. KGaA, Kansai Paint Co. Ltd., Nippon Paint Holdings Co. Ltd., PPG Industries Inc., Sika AG, The Sherwin-Williams Co.