• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product placement o Salt-based - Market size and forecast 2019-2024 o Salt-free - Market size and forecast 2019-2024 o Market opportunity by Product • Market Segmentation by End-user o Market segments o Comparison by End user placement o Residential - Market size and forecast 2019-2024 o Commercial - Market size and forecast 2019-2024 o Market opportunity by End user • Customer landscape o Overview • Geographic Landscape o Geographic segmentation o Geographic comparison o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o APAC - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography • Drivers, Challenges, and Trends o Market drivers o Volume driver - Demand led growth o Volume driver - Supply led growth o Volume driver - External factors o Volume driver - Demand shift in adjacent markets o Price driver - Inflation o Price driver - Shift from lower to higher priced units o Market challenges o Market trends • Vendor Landscape o Overview o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o 3M Co. o A. O. Smith Corp. o Culligan International Co. o General Electric Co. o Haier Smart Home Co. Ltd. o Honeywell International Inc. o Ion Exchange (India) Ltd. o Pentair Plc o Unilever Plc o Whirlpool Corp. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1.Key Finding 1 • 2.Key Finding 2 • 3.Key Finding 3 • 4.Key Finding 5 • 5.Key Finding 6 • 6.Key Finding 7 • 7.Key Finding 8 • 8.Key Finding 9 • 9.Market in focus • 10.Parent market • 11.Market characteristics • 12.Product / Service portfolio of key vendors included in the market definition • 13.Market segments • 14.Global - Market size and forecast 2019 - 2024 ($ million) • 15.Global market: Year-over-year growth 2019 - 2024 (%) • 16.Five forces analysis 2019 & 2024 • 17.Bargaining power of buyers • 18.Bargaining power of suppliers • 19.Threat of new entrants • 20.Threat of substitutes • 21.Threat of rivalry • 22.Market condition - Five forces 2019 • 23.Product placement - Market share 2019-2024 (%) • 24.Comparison by Product placement • 25.Salt-based - Market size and forecast 2019-2024 ($ million) • 26.Salt-based - Year-over-year growth 2019-2024 (%) • 27.Salt-free - Market size and forecast 2019-2024 ($ million) • 28.Salt-free - Year-over-year growth 2019-2024 (%) • 29. Market opportunity by Product • 30.End user placement - Market share 2019-2024 (%) • 31.Comparison by End user placement • 32.Residential - Market size and forecast 2019-2024 ($ million) • 33.Residential - Year-over-year growth 2019-2024 (%) • 34.Commercial - Market size and forecast 2019-2024 ($ million) • 35.Commercial - Year-over-year growth 2019-2024 (%) • 36. Market opportunity by End user • 37.Customer landscape • 38.Market share by geography 2019-2024 (%) • 39.Geographic comparison • 40.North America - Market size and forecast 2019-2024 ($ million) • 41.North America - Year-over-year growth 2019-2024 (%) • 42.Europe - Market size and forecast 2019-2024 ($ million) • 43.Europe - Year-over-year growth 2019-2024 (%) • 44.APAC - Market size and forecast 2019-2024 ($ million) • 45.APAC - Year-over-year growth 2019-2024 (%) • 46.South America - Market size and forecast 2019-2024 ($ million) • 47.South America - Year-over-year growth 2019-2024 (%) • 48.MEA - Market size and forecast 2019-2024 ($ million) • 49.MEA - Year-over-year growth 2019-2024 (%) • 50.Key leading countries • 51.Market opportunity by geography ($ million) • 52.Impact of drivers and challenges • 53.Vendor landscape • 54.Landscape disruption • 55.Industry risks • 56.Vendors covered • 57.Market positioning of vendors • 58.3M Co. - Overview • 59.3M Co. - Business segments • 60.3M Co. - Key offerings • 61.3M Co. - Key customers • 62.3M Co. - Segment focus • 63.A. O. Smith Corp. - Overview • 64.A. O. Smith Corp. - Business segments • 65.A. O. Smith Corp. - Key offerings • 66.A. O. Smith Corp. - Key customers • 67.A. O. Smith Corp. - Segment focus • 68.Culligan International Co. - Overview • 69.Culligan International Co. - Business segments • 70.Culligan International Co. - Key offerings • 71.Culligan International Co. - Key customers • 72.Culligan International Co. - Segment focus • 73.General Electric Co. - Overview • 74.General Electric Co. - Business segments • 75.General Electric Co. - Key offerings • 76.General Electric Co. - Key customers • 77.General Electric Co. - Segment focus • 78.Haier Smart Home Co. Ltd. - Overview • 79.Haier Smart Home Co. Ltd. - Business segments • 80.Haier Smart Home Co. Ltd. - Key offerings • 81.Haier Smart Home Co. Ltd. - Key customers • 82.Haier Smart Home Co. Ltd. - Segment focus • 83.Honeywell International Inc. - Overview • 84.Honeywell International Inc. - Business segments • 85.Honeywell International Inc. - Key offerings • 86.Honeywell International Inc. - Key customers • 87.Honeywell International Inc. - Segment focus • 88.Ion Exchange (India) Ltd. - Overview • 89.Ion Exchange (India) Ltd. - Business segments • 90.Ion Exchange (India) Ltd. - Key offerings • 91.Ion Exchange (India) Ltd. - Key customers • 92.Ion Exchange (India) Ltd. - Segment focus • 93.Pentair Plc - Overview • 94.Pentair Plc - Business segments • 95.Pentair Plc - Key offerings • 96.Pentair Plc - Key customers • 97.Pentair Plc - Segment focus • 98.Unilever Plc - Overview • 99.Unilever Plc - Business segments • 100.Unilever Plc - Key offerings • 101.Unilever Plc - Key customers • 102.Unilever Plc - Segment focus • 103.Whirlpool Corp. - Overview • 104.Whirlpool Corp. - Business segments • 105.Whirlpool Corp. - Key offerings • 106.Whirlpool Corp. - Key customers • 107.Whirlpool Corp. - Segment focus • 108.Currency conversion rates for US$ • 109.Research Methodology • 110.Validation techniques employed for market sizing • 111.Information sources • 112.List of abbreviations

3M Co.,A. O. Smith Corp.,Culligan International Co.,General Electric Co.,Haier Smart Home Co. Ltd.,Honeywell International Inc.,Ion Exchange (India) Ltd.,Pentair Plc,Unilever Plc,Whirlpool Corp.