PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2019 • Market size and forecast 2019-2024 • Market Outlook PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY APPLICATION • Market segmentation by application • Comparison by application • Enterprise - Market size and forecast 2019-2024 • Retail - Market size and forecast 2019-2024 • Healthcare - Market size and forecast 2019-2024 • Media and entertainment - Market size and forecast 2019-2024 • Education - Market size and forecast 2019-2024 • Other applications - Market size and forecast 2019-2024 • Market opportunity by application PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2019-2024 • APAC - Market size and forecast 2019-2024 • Europe - Market size and forecast 2019-2024 • South America - Market size and forecast 2019-2024 • MEA - Market size and forecast 2019-2024 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • Increasing AR integration in mobile devices • Platform-independent • Growing number of acquisitions and partnerships PART 12: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 13: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Alphabet Inc. • Dynabook Inc. • Facebook Inc. • Microsoft Corp. • PTC Inc. • Qualcomm Inc. • Samsung Electronics Co. Ltd. • Upskill • Vuzix Corp. • Zugara Inc. PART 14: APPENDIX • Research methodology • List of abbreviations • Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Global application software market Exhibit 02: Segments of global application software market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Product overview Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2019 Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions) Exhibit 09: Global market: Year-over-year growth 2020-2024 (%) Exhibit 10: Five forces analysis 2019 Exhibit 11: Five forces analysis 2024 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2019 Exhibit 18: Application - Market share 2019-2024 (%) Exhibit 19: Comparison by application Exhibit 20: Enterprise - Market size and forecast 2019-2024 ($ millions) Exhibit 21: Enterprise - Year-over-year growth 2020-2024 (%) Exhibit 22: Retail - Market size and forecast 2019-2024 ($ millions) Exhibit 23: Retail - Year-over-year growth 2020-2024 (%) Exhibit 24: Healthcare - Market size and forecast 2019-2024 ($ millions) Exhibit 25: Healthcare - Year-over-year growth 2020-2024 (%) Exhibit 26: Media and entertainment - Market size and forecast 2019-2024 ($ millions) Exhibit 27: Media and entertainment - Year-over-year growth 2020-2024 (%) Exhibit 28: Education - Market size and forecast 2019-2024 ($ millions) Exhibit 29: Education - Year-over-year growth 2020-2024 (%) Exhibit 30: Other applications - Market size and forecast 2019-2024 ($ millions) Exhibit 31: Other applications - Year-over-year growth 2020-2024 (%) Exhibit 32: Market opportunity by application Exhibit 33: Customer landscape Exhibit 34: Market share by geography 2019-2024 (%) Exhibit 35: Geographic comparison Exhibit 36: North America - Market size and forecast 2019-2024 ($ millions) Exhibit 37: North America - Year-over-year growth 2020-2024 (%) Exhibit 38: APAC - Market size and forecast 2019-2024 ($ millions) Exhibit 39: APAC - Year-over-year growth 2020-2024 (%) Exhibit 40: Europe - Market size and forecast 2019-2024 ($ millions) Exhibit 41: Europe - Year-over-year growth 2020-2024 (%) Exhibit 42: South America - Market size and forecast 2019-2024 ($ millions) Exhibit 43: South America - Year-over-year growth 2020-2024 (%) Exhibit 44: MEA - Market size and forecast 2019-2024 ($ millions) Exhibit 45: MEA - Year-over-year growth 2020-2024 (%) Exhibit 46: Key leading countries Exhibit 47: Market opportunity Exhibit 48: Impact of drivers and challenges Exhibit 49: Vendor landscape Exhibit 50: Landscape disruption Exhibit 51: Vendors covered Exhibit 52: Vendor classification Exhibit 53: Market positioning of vendors Exhibit 54: Alphabet Inc. - Vendor overview Exhibit 55: Alphabet Inc. - Business segments Exhibit 56: Alphabet Inc. - Organizational developments Exhibit 57: Alphabet Inc. - Geographic focus Exhibit 58: Alphabet Inc. - Segment focus Exhibit 59: Alphabet Inc. - Key offerings Exhibit 60: Dynabook Inc. - Vendor overview Exhibit 61: Dynabook Inc. - Product segments Exhibit 62: Dynabook Inc. - Organizational developments Exhibit 63: Dynabook Inc. - Key offerings Exhibit 64: Facebook Inc. - Vendor overview Exhibit 65: Facebook Inc. - Business segments Exhibit 66: Facebook Inc. - Organizational developments Exhibit 67: Facebook Inc. - Geographic focus Exhibit 68: Facebook Inc. - Segment focus Exhibit 69: Facebook Inc. - Key offerings Exhibit 70: Microsoft Corp. - Vendor overview Exhibit 71: Microsoft Corp. - Business segments Exhibit 72: Microsoft Corp. - Organizational developments Exhibit 73: Microsoft Corp. - Geographic focus Exhibit 74: Microsoft Corp. - Segment focus Exhibit 75: Microsoft Corp. - Key offerings Exhibit 76: PTC Inc. - Vendor overview Exhibit 77: PTC Inc. - Business segments Exhibit 78: PTC Inc. - Organizational developments Exhibit 79: PTC Inc. - Geographic focus Exhibit 80: PTC Inc. - Segment focus Exhibit 81: PTC Inc. - Key offerings Exhibit 82: Qualcomm Inc. - Vendor overview Exhibit 83: Qualcomm Inc. - Business segments Exhibit 84: Qualcomm Inc. - Organizational developments Exhibit 85: Qualcomm Inc. - Geographic focus Exhibit 86: Qualcomm Inc. - Segment focus Exhibit 87: Qualcomm Inc. - Key offerings Exhibit 88: Samsung Electronics Co. Ltd. - Vendor overview Exhibit 89: Samsung Electronics Co. Ltd. - Business segments Exhibit 90: Samsung Electronics Co. Ltd. - Organizational developments Exhibit 91: Samsung Electronics Co. Ltd. - Geographic focus Exhibit 92: Samsung Electronics Co. Ltd. - Segment focus Exhibit 93: Samsung Electronics Co. Ltd. - Key offerings Exhibit 94: Upskill - Vendor overview Exhibit 95: Upskill - Business segments Exhibit 96: Upskill - Key offerings Exhibit 97: Vuzix Corp. - Vendor overview Exhibit 98: Vuzix Corp. - Business segments Exhibit 99: Vuzix Corp. - Organizational developments Exhibit 100: Vuzix Corp. - Geographic focus Exhibit 101: Vuzix Corp. - Segment focus Exhibit 102: Vuzix Corp. - Key offerings Exhibit 103: Zugara Inc. - Vendor overview Exhibit 104: Zugara Inc. - Product segments Exhibit 105: Zugara Inc. - Key offerings Exhibit 106: Validation techniques employed for market sizing Exhibit 107: Definition of market positioning of vendors  

Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc.